SI Partner Breakout: Creating a Marketing Strategy for FY26

Title: SI Partner Breakout: Creating a Marketing Strategy for FY26

Speakers:

• Sanju Nair, Sr. Partner Marketing Manager, Microsoft
• Heidi Bamburg, Head of Strategic Alliances, Sikich

Overview: This session guided systems integrators in developing effective marketing strategies for FY26, focusing on aligning with Microsoft priorities, differentiating in a competitive market, and driving customer engagement and growth.

This exclusive session was filmed at the 2025 Biz Apps Partner Executive Summit in Bellevue, and is only available to view for free by becoming a member of the AI Partner Executive community site.  By becoming a member, you will have access to all of the sessions that were captured at the event, including keynote sessions, fireside chats, panel discussions, and more featuring Microsoft executives, leading partners, and industry thought leaders, along with our weekly newsletter, exclusive interviews, and reports we will be creating on a quarterly basis.