Title: Setting an AI-First Go-To-Market Strategy in FY26
Speakers:
- Lori Borg, Vice President GTM, GPS, Microsoft
Overview: This session explored how partners can design and execute an AI-first go-to-market strategy in FY26, focusing on differentiation, frontier firms, customer value creation, and alignment with Microsoft’s AI priorities.
This exclusive session was filmed at the 2025 Biz Apps Partner Executive Summit in Bellevue, and is only available to view for free by becoming a member of the AI Partner Executive community site. By becoming a member, you will have access to all of the sessions that were captured at the event, including keynote sessions, fireside chats, panel discussions, and more featuring Microsoft executives, leading partners, and industry thought leaders, along with our weekly newsletter, exclusive interviews, and reports we will be creating on a quarterly basis.
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