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Home » Moment: C5 Insights’ Geoff Ables Highlights 2 Key Areas of Direct Revenue
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Moment: C5 Insights’ Geoff Ables Highlights 2 Key Areas of Direct Revenue

Sara CordovaBy Sara CordovaOctober 9, 20261 Min Read
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In this moment, excerpted from the session “SI & ISV Partner Roundtable on AI Business Model Impact“, Geoff Ables, CEO, C5 Insights, raises two areas of revenue that have been impactful — direct revenue from AI and cleaning up technical debt — as part of the panel discussion.

Key Takeaways

  • Direct revenue from AI: Ables highlights the direct revenue coming from AI, including training, onboarding, and building agents. While the revenue is “not as significant as we’d like to have seen,” Ables explains, “it’s definitely there, and it’s a significant enough part of our revenue stream to matter.”
  • Cleaning up technical debt: Another notable area of revenue that Ables discusses is cleaning up digital transformation technical debt. “What I mean by that is many companies coming to us saying we want to be AI ready,” he explains. “A lot of influence work from AI is coming to us.” He says this is exciting because it’s something they always want clients to do more of and do better, and now they’re starting to understand why it matters.

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