Amla Commerce's Tom Flierl on Provider Scalable Tools for the Broader Ecosystem

In this discussion, Giuseppe Ianni hosts a conversation with Tom Flierl, Chief Commercial Officer, Amla Commerce, about providing customers with the right tools that fit into the bigger ecosystem while being scalable and easy-to-use. Amla Commerce’s Znode is a sponsor of the upcoming AI Business Solutions Partner Executive Summit and can be found at Booth 023.

Key Takeaways

Overview: As the Chief Commercial Officer, Flierl is part of the product leadership team, with account management, sales, and marketing reporting to this position. Amla Commerce is the parent company, which Flierl says to think of as “a holding company,” as it has different technology solutions and software platforms licensed through Amla Commerce, including Artifi, Nelli, and Znode.
Microsoft ecosystem: “We’re heavily invested in Microsoft,” Flierl reports. “Our platforms are built on Microsoft technology.” AI is where everything comes together. With the release of Nelli, its MCP server, the company has shifted its perspective to have its platforms fit into a bigger ecosystem. While AI is built in, the bigger picture is that most companies want their own layer of AI with their traditional systems. “We are prepared for that world right now.”
What customers need from partners: As a software company, Amla Commerce is ready to provide the tools. From companies like Alma Commerce, customers need scalable, solid tools with great documentation that are easy to use and focus on.

For a 36-Hour Immersion into the FY27 Priorities that define Partner Success in the AI Era, join us at the AI Business Solutions Partner Executive Summit, running July 29-30, 2026, in Renton, Washington. Register today.