Welcome to the “Biz Apps Partner Podcast,” a weekly video series designed to decentralize intelligence about how partners can scale their Microsoft practice by having short, to the point discussions with Microsoft leaders in product, engineering, marketing, partner management, programs, and more.
In this episode, John Siefert welcomes Becky Lymberis, Director, Product Marketing, Microsoft. The two discuss the importance of partner feedback, the top trends impacting partners, and how they can stay ahead of these trends.
Key Takeaways
- Overview: Becky begins by expressing her excitement about meeting partners in person at the Biz Apps Partner Summit, running July 24-25 in Bellevue, Washington. She leads partner marketing for Microsoft’s business applications, including Dynamics 365, Power Platform, and the new Copilot portfolio. Her team focuses on providing partners with the necessary tools, resources, and go-to-market support, emphasizing the partner-led nature of the business and the critical role of her team in aligning programs with solution plays for market success.
- Partner feedback: As the leader of product marketing for Microsoft’s business applications, she is focused on equipping partners with the tools and resources necessary for effective go-to-market strategies. Becky emphasizes the importance of understanding partners’ operational details to create realistic programs and encourages open dialogue to learn from partners’ experiences and improve Microsoft’s offerings. Becky is particularly excited to hear partners’ stories and feedback to refine the programs for the upcoming fiscal year.
- Top trends impacting partners: Becky emphasizes the importance of guiding customers on how to leverage AI for business process reinvention, which is a rising trend. She highlights Dynamics and Power Platform partners’ expertise in this area and also points out the urgency for cloud migration to fully utilize AI capabilities, with a focus on transitioning from on-premise to cloud solutions and evaluating current systems for AI readiness. Becky acknowledges the challenges partners face in adopting new AI technologies and is committed to simplifying access to the latest information. She also notes a shift in partners’ business models towards shorter, more focused projects and the development of specialized change management practices to help customers realize the transformative value of AI and business process changes.
- Staying ahead of trends: Becky suggests that the best way to stay current with rapidly evolving technology is to actively use it in one’s own business, which not only aids in learning but also in improving business processes. This hands-on experience can then be translated into valuable insights for customers.
- Connect with Becky: Register for the Biz Apps Partner Summit, happening July 24-25 in Bellevue, Washington to meet Becky Lymberis and learn how to dazzle customers, get insights into Microsoft’s FY 2025 priorities, and scale your Microsoft Business Applications practice.
Stream the audio version of this episode here:
Related Posts
Add A Comment