In this episode of the Biz Apps Partner Podcast, John Siefert welcomes Mary Madrigal, Sr. Partner Development Manager, Microsoft. Madrigal sheds light on the transformative role that partners play in the era of AI, especially as it relates to developing use cases. Further, she discussed the panel discussion she’ll be leading at the event, and what she hopes to discuss with other attending partners.
Key Takeaways
- Partner role in AI era: Madrigal emphasized the central role of AI and security in business applications, drawing a parallel between the current momentum around AI and the early days of Power Platform, for example. “Partners are coming in with those [AI] use cases, and I think the Dynamics partners are uniquely positioned because they have those business relationships throughout their clients and can really drive significant impact.”
- Partner panel: On the first day of the Biz Apps Partner Executive Summit, Madrigal will lead a panel discussion, “Partnering with Microsoft as an Unmanaged Partner,” featuring. Yuanming Chu of Alpha Variance Solutions, C5 Insight’s Geoff Ables, Creospark’s Simran Chaudhry, and Root16’s Jeff Meister. The discussion will highlight the value of partners’ unique journeys and how understanding their evolution helps shape strategic focus areas like Partner Center priorities. She also referenced the importance of building trust, especially for partners new to the ecosystem, and leveraging partner-to-partner collaboration, explaining that “no partner can solve every business issue and do it alone.”
- Networking discussions: When asked what conversations she looks forward to having at the event, Madrigal expressed strong interest in hearing success stories and value-driven approaches from partners, especially those that demonstrate innovation in AI and agentic AI. She also welcomed feedback on how Microsoft could improve collaboration and solutioning with partners.
Stream the audio version of this episode here:
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