In this moment, excerpted from the SI Partner Breakout session “Working with Field Sellers Case Studies & Ask Me Anything Discussion,” Eric Fink, Partner Solution Sales, Business Applications, SMB, Microsoft, defines how partners can be discovered by Microsoft, in light of using AI internally to find partners externally for projects.
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Key Takeaways
- Internal discovery: The materials that surface internally for Microsoft include your business profile in Partner Center. If that’s not filled out completely or well, Eric recommends logging into Partner Center to ensure your profile is set up to your liking. This makes you discoverable within Microsoft’s internal tools when they look for partners.
- New designation and specialization: He also recommends having updated designations and specializations so there isn’t outdated information or credentials. Current designations and specializations are vital to branding and getting discovered on your website.
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