Event Moment: Microsoft’s Lori Borg on Being an AI-First Organization

In this moment, excerpted from the session “Setting an AI-First Go-To-Market Strategy in FY26,” Lori Borg, Vice President, GTM, GPS, Microsoft, highlights what it means to be an AI-first organization and describes becoming a frontier firm.

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Key Takeaways

• AI-first: Becoming frontier means being an AI-first organization and empowering customers to be AI-first. It involves aligning your investments, apps, data, and infrastructure around AI.
• Differentiation: Lori highlights AI-first differentiation and becoming a frontier firm, which involves the combination of agents + Copilot + human ambition.