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Home » Amid Rapidly Expanding AI Usage, Policies Are Key to Maintaining Customer Trust
AI and Copilots

Amid Rapidly Expanding AI Usage, Policies Are Key to Maintaining Customer Trust

Marie WieseBy Marie WieseSeptember 11, 2026Updated:September 11, 20262 Mins Read
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Welcome to this Cloud Wars Agent and Copilot Update. In these discussions, I’ll be analyzing opportunities, impact, and outcomes possible with AI. In this episode, I address the importance of corporate AI policies.

Highlights

0:18 — Companies already publish privacy, cookie, and accessibility policies; AI policies are now similarly necessary. Software and go-to-market vendor Clay provides a strong AI policy examplerequiring human review of AI-assisted content.

2:03 — Microsoft partners and customers use AI and Copilot used to summarize customer meetings and generate emails. AI supports marketing, HR, customer service, business processes, and technical development. With all this AI-powered activity taking place, customers increasingly wonder and question whether communications, statistics, and research were reviewed by people.

3:20 — Website policies should explain how AI is used, where human oversight occurs, whether content is reviewed before publication or delivery, how confidential customer information is protected, and where AI will or will not be used. Internal policies must identify who is accountable for AI-generated output. Responsibility remains with the organization, even when AI produces an inaccurate customer fact or other error. Companies should publish AI policies for current customers and future prospects to build trust in the channel.

More of my AI insights:

  • Microsoft Partners Must Address Buyers’ Specific Business Problems
  • 3 Ways Microsoft Partners Can Address Growing AI Backlash
  • AI’s Impact on the Customer Journey Drives Need for Deep, Differentiated Content
  • Leaders Require Cognitive Capacity to Unlock Transformative Power of AI

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  • Moment: George Delp and Eric Newell on Establishing Organizational Credibility with Clients
  • Amid Rapidly Expanding AI Usage, Policies Are Key to Maintaining Customer Trust
  • Moment: Uriel Rootshtain Details the Shifts in FY27 Partner Economics
  • Moment: Microsoft’s Mike Morton on Meeting Insights with Microsoft Agentic CRM
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