In this moment, taken from the session “FY26 Microsoft Field Priorities & Opportunities,” Alex Pombo, WW Sales Leader, Business Applications Corporate & SMB, Microsoft, explains how AI has become so disruptive, and why partners and customers alike should act now.
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Key Takeaways
- Mass adoption: Pombo explains that AI is highly disruptive because it reached mass adoption, defined as 100 million users, much faster than previous technologies. AI has outpaced the adoption rates of the PC (12 years), the internet (7 years), and cloud/mobile (5 years).
- AI disruption: More specifically, AI is so disruptive because it reached 100 million users within just two years, largely due to the rapid adoption of large language models like those integrated into Copilot.
- Importance: Pombo explains the importance of this since customers are demanding actionable plans to realize AI’s potential, and with analysts predicting a clear market leader by the end of 2026. In closing, he notes that there’s limited time to act and establish leadership in this competitive race.
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