In this moment, excerpted from the session “SI Partner Breakout: Creating a Marketing Strategy for FY26,” Sanju Nair, Sr. Partner Marketing Manager, Microsoft, encourages partners to get skilled on AI, agents, and copilots, suggesting internal adoption is a “must.”
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Key Takeaways
- Demand: There is a demand for the AI market, explains Nair. By 2030, 33% of software apps are projected to include agentic AI, and over 15% of daily work decisions will be made autonomously, with the agent market to grow to $47.1 billion.
- Adoption: Nair emphasized the importance of adoption, urging partners and customers to actively use Copilot chat and build agents. While it may be challenging at first, “when you get used to building agents, using agents, it changes the way you work,” he explained.
- AI skilling: Partners should proactively skill up on AI and Copilot tools to drive internal adoption now, emphasizing that the transformation is already underway and shouldn’t wait until 2030.
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