In this moment, excerpted from the session “SI Partner Breakout – Creating a Marketing Strategy for FY26,” Sanju Nair, Sr. Partner Marketing Manager, Microsoft AI Cloud Partner Program, Microsoft, outlined the shifting priorities for the marketing strategies in FY26, namely around core solution areas.
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Key Takeaways
- New offerings: Nair explained that the integration of AI-driven technologies like Copilot and agents made it a natural decision to unify the solution areas of Modern Work and Biz Apps into one cohesive offering, AI Business Solutions.
- Two-fold approach: AI Business Solutions takes a two-fold approach, combining Modern Work-led and Business Apps-led workloads, which he explored in more detail during the discussion.
- 3 solution areas: For FY26, the MAICPP’s five priorities remain unchanged and are now clearly aligned with the newly consolidated three core solution areas, which have gone down from six core solution areas.
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