Moment: Microsoft’s Uriel Rootshtain Describes the Increased Earning Potential With Copilot Expansion

In this moment, excerpted from the session “SI Breakout: FY27 Incentives Update“, Uriel Rootshtain, Senior Director, Partner Incentives, Microsoft, discusses how Copilot and strategic workloads are driving greater growth than they have in the past.

Key Takeaways

• Scaling to drive growth: “Driving new growth with these strategic workloads pay a lot more than they did last year,” Rootshtain acknowledges. Copilot expansion opportunities are able to be scaled up or down and still see a significant upside.
• Earning potential: Rootshtain names ways that the earning opportunity on a Copilot deal is massively greater than last year. Further, organizations can do a similar analysis on these opportunities. When driving growth with strategic workloads, the earning potential is significantly higher than it was in the past.
• Constant improvement: While the investment alone isn’t necessarily enough, Rootshtain says, “We know that our systems can always improve and that sometimes there’s a lot of admin overhead involved in working with us. We are always trying to get better.”