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Home » Moment: Microsoft’s Uriel Rootshtain on Improving Support Based On Partner Feedback
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Moment: Microsoft’s Uriel Rootshtain on Improving Support Based On Partner Feedback

Sara CordovaBy Sara CordovaSeptember 23, 20261 Min Read
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In this moment, excerpted from the session “SI Breakout: FY27 Incentives Update“, Uriel Rootshtain, Senior Director, Partner Incentives, Microsoft, talks about how the update preserves existing support structures while building in new support based on partner feedback.

Key Takeaways

  • Varying scenarios: Rootshtain explains how many constructs remained the same while there were also areas of differentiation “between this notion of a deployment accelerator that is intended to help you build and deploy agentic solutions.” There is support for both scenarios.
  • Cross-solution attribution area: Additionally, they introduced a notion of cross-solution area attribution. “The reason we did that was because we got feedback from partners.” In the past, they set up programs in a way where Azure and Copilot were siloed. Now, this notion enables users to deliver Copilot Studio agents, consumption through Copilot Cowork, and consumption through Foundry. Any of those will help retire performance obligations for those programs.
  • Outcomes: This change can make work a little bit easier for users to have access to the best tools for the job and not be as constrained as they were with organizational boundaries.

watch the full session

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