Welcome to the “Biz Apps Partner Podcast,” a weekly video series designed to decentralize intelligence about how partners can scale their Microsoft practice by having short, to the point discussions with Microsoft leaders in product, engineering, marketing, partner management, programs, and more.
In episode 23, John Siefert is joined by Marie Wiese, President and Founder, Marketing CoPilot, to discuss the Biz Apps Partner Marketing Workshop, a preconference ahead of Community Summit NA 2024 that will focus on new strategies for 2025, including recent Microsoft announcements, growth formulas, and thought leadership.
Key Takeaways
- Workshop overview: Together with the creators of the Biz Apps Partner Summit, Marie Wiese of Marketing CoPilot have co-created the Biz Apps Partner Marketing Workshop, a 6-hour preconference taking place on October 13, 2024, ahead of Community Summit North America 2024. Marie explained that for the past decade, her company has been helping Microsoft partners and ISVs promote their products and services to generate demand, leads, and sales. She emphasized the need for a new approach in 2025 due to declining engagement levels and highlighted the importance of understanding the systems used by marketers and salespeople, as well as the positive, but high-level messages from Microsoft delivered at the Biz Apps Partner Summit.
- What to expect: “We’re not trying to do everything, but focusing on the things that will have the highest impact,” Marie notes. The preconference will begin with a deep dive from Microsoft into recent announcements impacting partners, particularly around certifications, specializations, and new marketing programs. Further, the preconference will also feature discussions on the growth formula from the Marketing CoPilot team, thought leadership strategies, and case studies, with a panel of Microsoft Partner executives sharing their strategies for 2025. View the agenda here.
- Who should attend: This session is valuable for everyone, not just marketers, including Microsoft partners and ISVs without dedicated marketing teams, as it will provide insights on new and different strategies for 2025. Business owners and sales executives will also benefit greatly from the content.
- Market trends: Marie discusses a few apparent trends that currently exist in the market. The fundamentals of marketing remain essential, even as AI enables faster content creation. It’s crucial to understand buyer personas and focus on solving customer problems rather than self-promotion. Effective marketing requires valuable offers and consistent, high-quality content to cut through the noise and engage customers in a competitive landscape.
- Register: Register today for the Biz Apps Partner Marketing Workshop as seating is limited. View the registration details and special promotions.
Stream the audio version of this episode here:
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