In this moment, excerpted from the session “Partnering with Microsoft as an Unmanaged Partner,” Geoff Ables, CEO, C5 Insight, talks about embracing AI from the beginning, the impact that has had on the company, and why he advocates for investing in AI.
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Key Takeaways
- Early adoption: Ables recounts his company’s early doubled-down investment in AI, before knowing how big the technology would become. “As a result, it impacted every part of our business,” he says. “Every person in the company has been using Copilot and other AI for quite some time.”
- Deploying agents: Now, every person at the company has built agents to do parts of their job and further manage agents, from qualifying leads and cleaning up records to sales pitches to reviewing legal contracts and more. “We do believe it’s the future,” he emphasizes.
- Training for change: Anybody in business who isn’t investing in AI to learn how it works is at risk, Ables emphasizes. He advocates for organizations to skill up and train their workforce to experience the foundational change.
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