Event Moment: Microsoft’s Eric Fink Defines SMB Priorities for FY26

In this moment, excerpted from the session “Understanding Microsoft FY26 Segmentation, Organization & Roles,” Eric Fink, Partner Solution Sales, Business Applications, SMB, Microsoft, reviews the three key SMB priorities for FY26.

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Key Takeaways

• CSP Partner Activation: Fink emphasizes a strong desire to recruit more partners across all Dynamics 365 offerings — Business Central Finance and Supply Chain — regardless of current involvement.
• Accelerate Acquisition: FY26 will be the year of specializations in the CSP ecosystem, building on FY25’s focus on solution designation, with an urgent push to accelerate partner acquisition, This is especially true for Business Central, which is nearing the milestone of 50,000 customers.
• Grow and Scale: Millions of global SMB customers fall within Microsoft’s reach, but since Microsoft lacks a dedicated field sales team for this segment, partners are essential to help grow and scale the business.