Biz Apps Partner Podcast: Microsoft’s Olga Karpman on ISV Opportunities in Biz Apps, AI Momentum, Ecosystem Growth

In this episode of the Biz Apps Partner Podcast, John Siefert welcomes Olga Karpman, Principal Program Manager, Business Applications, Microsoft. Karpman discusses the evolving partner landscape, noting the rapid growth of Dynamics 365, the expanding role of AI agents, and new integration opportunities for ISVs through technologies like the MCP Server.

Key Takeaways

• Overview: Karpman explains that she has held roles across product marketing, channel development, engineering, and field operations. Her roles have always had a consistent focus on partner engagement, particularly with ISVs. Currently part of the team under Business and Industry Solutions, Karpman leads partner programs within the agent ecosystem development team.
• How AI is redefining the partner opportunity: Karpman highlighted the remarkable growth of Dynamics 365, noting its nearly 20% expansion year-over-year and adoption of tools like Copilot Studio and agent-based solutions. This momentum presents a major opportunity for partners, as Karpman explains, “If the agents are growing, if the business is growing, there is something there.”
• Work with partners: Two key focus areas that Karpman is working on with partners include supporting ERP partners in transformation efforts and expanding the partner ecosystem with new technologies. More specifically, new technologies like MCP Server for Dynamics 365 enable easier integration and workflow creation across solution areas without replatforming, all while leveraging Microsoft’s secure and compliant infrastructure.
• Biz Apps Partner Executive Summit session: Karpman is leading a session with Seth Bacon, Director of Innovation, Product and Strategy, RSM, at the Biz Apps Partner Executive Summit on Thursday, July 24. The ISV Partner Breakout Session, “ISV Opportunities in Biz Apps,” will go over the “opportunity for partners to leverage the MCP Server to connect to D365 apps,” she explains. Further, Bacon will share how RSM’s custom-built agent improved operations by enabling broader process integration.

Stream the audio version of this episode here:

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