Biz Apps Partner Podcast: The Partner Masters’ Justin Slagle on The Future of Partner Growth

In this episode of the Biz Apps Partner Podcast, Joe Corigliano is joined by Justin Slagle, CEO, The Partner Masters. The two discuss how the company is helping partners navigate Microsoft’s evolving ecosystem, highlighting opportunities in Dynamics, Modern Work, AI, and security. Slagle also shares what he’s looking forward to during the event.

Key Takeaways

• Biz Apps Partner Executive Summit: Slagle expresses his excitement for the Biz Apps Partner Executive Summit, because it represents a fresh entry into the Dynamics community for The Partner Masters. He notes that this event is a valuable opportunity to immerse the organization and grow in a new space.
• What to expect from The Partner Masters: Microsoft offers partners access to billions in incentives and trillions in market opportunity, but success depends on understanding what’s available, regardless of whether you’re a managed or unmanaged partner. The Partner Masters helps partners stay ahead of changes like the upcoming July incentives guide and new updates to solution designations, for example, with a dedicated team tracking every Microsoft program daily so partners can act early and maximize earnings.
• The role of AI: AI presents a unique opportunity, especially when paired with a security-first approach, that protects the data needed to power intelligent agents and automation. Microsoft’s expanding incentives, particularly around Copilot and upcoming changes to solution designations, make this a critical time for partners to engage, experiment, and build internal AI capabilities that can double productivity and revenue per employee.
• Growth opportunities: Slagle notes the major growth opportunity in combining Microsoft 365’s built-in security features with Dynamics, an area that’s easy to overlook. By leveraging these tools, especially for customers with Microsoft 365 E5 licenses, partners can build substantial new lines of business. If you’re a Biz Apps partner, it’s time to start exploring Modern Work, advises Slagle. Finding common ground and understanding how Copilot enhances both areas will be key to staying ahead.

Stream the audio version of this episode here:

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