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Home » Event Moment: Insight Works’ Mark Hamblin on How AI Enhances User Efficiency
Partners Ecosystem

Event Moment: Insight Works’ Mark Hamblin on How AI Enhances User Efficiency

Sara CordovaBy Sara CordovaOctober 15, 20251 Min Read
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In this moment, excerpted from the ISV Partner Breakout session “How to Build Successful Relationships Between ISVs and Systems Integrators,” Mark Hamblin, President, DMS Companies, Insight Works, talks about how AI and agents have been propelling processes and enabling individuals to focus on top priorities.

For a 36-Hour Immersion into the FY27 Priorities that define Partner Success in the AI Era, join us at the AI Business Solutions Partner Executive Summit, running July 28-29, 2026, in Bellevue, Washington. Register today.

Key Takeaways

  • ISV priorities: ISV priorities haven’t really changed; it’s always about making software that makes people’s lives easier. Dealing with physical products tends to be about improving efficiency.
  • Evolving approach: While priorities aren’t necessarily evolving, the approach to problems and priorities is evolving. Hamblin provides an example, using Insight Works to illustrate this.
  • Streamlined processes: Agents are performing processes and enabling organizations to focus on improving the efficiency and experience of users by leveraging AI.

Watch the full session

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Sara Cordova

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