Event Moment: Microsoft’s Eric Fink on Business Central Growth, Securing Copilot Studio ACR

In this moment, excerpted from the session SI Partner Breakout session “Working with Field Sellers Case Studies & Ask Me Anything Discussion,” Eric Fink, Partner Solution Sales, Business Applications, SMB, Microsoft, defines Business Central’s fast revenue growth and how securing Copilot Studio ACR could benefit other products.

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Key Takeaways

• Business Central growth: Business Central is currently Microsoft’s largest and fastest-growing revenue product category, particularly among unmanaged SMB customers, followed closely by Customer Engagement and Finance & Supply Chain, explains Fink.
• Copilot Studio: Finance and Supply Chain, with Business Central and Copilot Studio, is the “largest bucket in our pay line,” and securing “Copilot Studio ACR” this year is a serious priority.
• Value of F&SCM: In closing, Fink explains that Finance and Supply Chain is a core product in the unmanaged segment with strong sales, but notes that it lacks promotional support from Microsoft’s global demand center.