Event Moment: Microsoft’s Eric Fink on Increased Integrations Across Microsoft Portfolio

In this moment, taken from the SI Partner Breakout session “Working with Field Sellers Case Studies & Ask Me Anything Discussion,” Eric Fink, Partner Solution Sales, Business Applications, SMB, Microsoft, explains the increase in integration across the Microsoft product stack.

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Key Takeaways

• Crossing product lines: Fink explains that partners should prepare for increased integration across the Microsoft portfolio, especially with Business Central connecting to other products.
• Blurring product boundaries: Copilot, agents, and Modern Work and Security offerings are increasingly going to market in a unified way, blurring traditional product boundaries. However, in the SMB space, all Dynamics products are relevant and impactful to sales and partner strategies, he notes.

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