This session explored how partners can design and execute an AI-first go-to-market strategy in FY26, focusing on differentiation, frontier firms, customer value creation, and alignment with Microsoft’s AI priorities.
Event Sessions
This breakout session highlighted new FY26 opportunities within the Microsoft AI Cloud Partner Program (MAICPP) for ISVs. Discussion centered on how partners can leverage program benefits to accelerate innovation, expand market reach, and strengthen customer impact.
In this fireside chat, Ciellos CEO Karina Nielsen shared insights on partner growth, industry trends, and strategies for driving success in the evolving Microsoft Business Applications ecosystem.
This session featured case studies and an open Q&A on collaborating with Microsoft field sellers, offering practical insights and real-world examples to help partners strengthen co-selling and customer engagement strategies.
This breakout session focused on best practices for building strong, mutually beneficial relationships between ISVs and systems integrators. Speakers shared strategies to align go-to-market efforts, strengthen collaboration, and drive joint customer success.
This session examined how AI is transforming Microsoft Business Applications, showcasing innovations that enhance productivity, streamline processes, and unlock new value for customers and partners alike. Hear how partners are leveraging AI and agents.
This breakout session explored emerging ISV opportunities within Microsoft Business Applications, focusing on how partners can innovate, differentiate, and drive customer value across the ecosystem.
This session outlined FY26 opportunities for systems integrators and consultants within the Microsoft AI Cloud Partner Program (MAICPP), emphasizing ways to strengthen service offerings, expand market presence, and deliver greater customer impact.
This session guided systems integrators in developing effective marketing strategies for FY26, focusing on aligning with Microsoft priorities, differentiating in a competitive market, and driving customer engagement and growth.
This keynote session highlighted Microsoft’s FY26 vision and priorities for ISVs, showcasing new opportunities, program updates, and strategies to drive innovation and customer success.
Steve Thomas explored how partners can accelerate growth through the Microsoft AI Cloud Partner Program, highlighting benefits, incentives, and strategies to maximize customer impact and market reach.
In this fireside chat, Jennifer Harris discussed the mindset partners need to successfully embrace AI, highlighting opportunities for innovation, growth, and delivering greater customer impact.
This roundtable explored how AI is reshaping the partner business model, with discussions on new revenue streams, evolving customer expectations, and strategies to stay competitive in an AI-driven market.
This session offered guidance for unmanaged partners on how to effectively engage with Microsoft, leverage available resources, and build pathways to growth within the ecosystem.
This session provided an overview of Microsoft’s FY26 segmentation, organizational structure, and roles, helping partners better navigate the field, align strategies, and engage the right stakeholders.
This session outlined Microsoft’s field priorities for FY26, highlighting key areas of focus and opportunities for partners to align, co-sell, and accelerate customer success.
This session explored how AI innovation is reshaping the partner ecosystem by transforming sales approaches, enabling new capacity models, and unlocking fresh opportunities to deliver customer success.