In this moment, excerpted from the “Setting an AI-First Go-To-Market Strategy” session, Lori Borg, Vice President, GTM, GPS, Microsoft, talks about the concept of technical intensity.
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Key Takeaways
- The technical intensity equation: Lori explains that technical adoption to the exponential power of technical capabilities creates technical intensity. She uses this to demonstrate how quickly a partner integrates Microsoft’s latest innovations.
- Technical adoption defined: Technical adoption is essentially how quickly you are leaning in and absorbing everything around new innovations, like agentic AI.
- Significance of technical capability investment: By investing and growing teams in their technical capabilities, those innovative solutions can be better brought to market and truly change how we work.
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